New community artwork project invites people to join the social media campaign #LoveTamworth

BeccaS
Tamworth Hoarding

20 February 2023

  • New artwork wall to highlight #LoveTamworth
  • Artwork will form part of new AR app trail around the town
  • Visitors encourage to take a selfie by artwork and share images using #LoveTamworth, #VisitTamworth and #AmazingTamworth

Tamworth Borough Council are encouraging visitors to the town to view local street artwork, showcasing a new art project as part of the Love Tamworth app launch.

The new art project was installed last Saturday 18 February, on the hoarding around the Co-Op demolition site in St Editha’s Square, as part of the new free family friendly augmented reality trail – Love Tamworth, to download and enjoy around the town centre.

Download the free app by searching Tamworth AR trails in the Google play or Apple app store.

The trail explores the town as visitors seek out 11 virtual ‘Love Tamworth’ tokens by completing mini games at key locations. Children can collect a prize from the castle gatehouse shop and adults can enter a monthly prize draw. 

The council has been working in partnership with New Urban Era founder Vic Brown, to produce the Tamworth themed artwork that includes Aethelflaed, the Lady of Mercia herself and a Reliant Robin. You can find more art in town on the New Urban Era cycle arts trail here: https://newurbanera.org/cycle-arts/.

The idea is for the public to stand in the middle of the designs, take a selfie and share on social media adding #LoveTamworth to the image and use the hashtags #VisitTamworth #AmazingTamworth. The hope is to share Tamworth’s creativity from iconic three-wheeler cars, our rich heritage, to beautiful street art.

Vic Brown was joined by artist N4T4 last Saturday for the project instalment and was able to share feedback with the public about New Urban Era and its 2023 projects.

Vic Brown said: "We are really pleased to be part of another fantastic project in Tamworth and look forward to many people visiting and enjoying this special new mural for the town."

This project delivered by Tamworth Borough Council, is funded by the UK Government. Tamworth Borough Council has received £15,000 through the government’s UK Shared Prosperity Fund.