New Love Tamworth AR trail is a family favourite in the town
13 March 2023
- New reality trail has more than 1k downloads
- Trail offers mini games and challenges for families of all ages to enjoy
- Prizes up for grabs if you complete the tasks
A new family friendly ‘Love Tamworth’ augmented reality trail, delivered by Tamworth Borough Council, that went live at February half-term, is proving to be a big hit with visitors to the town.
The new Love Tamworth trail offers mini games and challenges in and around Tamworth town centre, has received more than 1,000 downloads in the first ten days of it being live, with more than 300 people accepting the challenge and taking part.
The trail encourages people to explore the town centre using an augmented reality app to play simple family friendly mini games. Embark on the trail to explore the town and seek out 11 virtual Love Tamworth tokens by completing mini games at key locations, collect all tokens to be in with the chance to win a prize.
The app comes with a fully interactive map and guide on how to access each point. Simply follow the map to the correct locations then scan the location with your phone and wait for the magic to happen!
The Love Tamworth trail is the third free augmented reality trail available in Tamworth, others showcase Tamworth’s rich history and highlight over 60 food and drink establishments the town has to offer.
Families have been enjoying a couple of hours in the fresh air experiencing the excitement of the latest technology and discovering the 11 AR locations on the trail, many have completed the online app survey with great reviews and even taken to social media to share their feedback with comments including:
“Absolutely loved it! Learned lots about Tamworth and didn't know so much was here!”
“Great idea!”
“I have never been to Tamworth but after seeing the advertising video I’m going to bring my whole family for a weekend.”
“Makes you appreciate Tamworth when you come back to visit…”
Any age is welcome to take part in the app, but a smart phone is needed to take part.
Children’s prizes and a monthly prize draw for adults to win £30 vouchers for a Tamworth town centre store are available for anyone completing the trail.
Download any of Tamworth’s free apps by searching Tamworth AR trails in the Google play or Apple app store.
Councillor Rob Pritchard, Deputy Leader of Tamworth Borough Council, said: “It’s brilliant to see the great response the new family trail has received in such a short time. It’s only been a few days since it was launched, and we have more than 1,000 downloads already.
“It’s really encouraging to read the great feedback and comments from people who are planning a visit to our town to complete the trail and see what we have to offer.
“This new family friendly trail further adds to the free activities people can enjoy in Tamworth, we already have two other free trails and we’re currently developing a summer programme of free events to entertain.”
This project is delivered by Tamworth Borough Council and is funded by the UK Government. Tamworth Borough Council has received £15,000 of government funding through the UK Shared Prosperity Fund.
Search for Tamworth AR trails in the Google play or Apple app store.
